Oak & Anvil Industries

Trade services built like oak, forged like steel.

A Florida‑first hard services company launching in the Tampa/St. Petersburg and Jacksonville metros.

Launch deck · Jimmy & David · Oak & Anvil Industries · oaaindustries.com

Labor market context

Florida is running into a labor drought.

60% of U.S. jobs do not require a degree, but new labor-force growth is almost all degreed.
The U.S. adds only ~5.3M net workers by 2034 — over half of them age 65+.
Prime‑age male participation is at multi‑decade lows while demand for skilled trades is at record highs.

Reliable, well‑run trades in Florida will stay supply‑constrained for decades. Oak & Anvil is built to be a disciplined, multi‑trade operator in that gap.

Local beachhead

Two metros, one Florida beachhead.

Tampa / St. Petersburg

~3.3M residents with aging housing stock and heavy HVAC load.
Condo/HOA communities hungry for dependable vendors.
Ongoing infill development corridors needing GC/maintenance partners.

Jacksonville / St. Augustine

~1.6M residents across urban and coastal corridors.
Storm‑exposed marine and waterfront homes drive plumbing/electrical demand.
Logistics and industrial footprint adds site work and facilities opportunities.

Customer pain

What customers feel today.

Weeks‑long waits for basic repairs at peak season.
No‑shows, surprise change orders, and poor communication.
Multiple vendors per job: HVAC, electrical, drywall, paint, marine.
Uncertainty about licensing, insurance, and workmanship.

Homeowners, HOAs, and property managers will pay a premium for one accountable partner who owns the entire hard‑services stack.

Team

Who we are.

Operators with two decades running a profitable SaaS business and deep, hands‑on trade leadership — now focused on a hard‑asset service engine.

Jimmy

Mechanical engineering background.
20+ years as operating founder of a SaaS cash‑flow business.
Based in Palmetto, FL; anchored in Tampa Bay market.

David

20+ years in trades and leadership.
Former President of NE Florida Drywall.
Based in St. Augustine Beach; anchored in Jacksonville market.

Services

The Oak & Anvil hard‑services stack.

HVAC — repair, replacement, seasonal maintenance.
Electrical — diagnostics, panels, lighting, EV.
Plumbing — leaks, repipes, fixtures, drains.
Drywall & Painting — repairs and cosmetic restoration.
Landscaping — residential and commercial landscape care.

Light Construction — framing, carpentry, punch‑list work.
Site Work — hardscapes, drainage, small concrete/pavers.
Marine — docks, lifts, marine electrical, coatings.
One call, one contract, one accountable team.

Command Center · Operating system for the field

A technical central office that handles routing, logistics, dispatch, and back‑office workflows for every job, so field crews stay heads‑down on the work.

Every call, text, photo, estimate, and change order flows through the Command Center — tying the stack together so HVAC, plumbing, electrical, landscaping, marine, and light construction naturally cross‑sell off the same relationship, with franchise‑level reliability and none of the franchise bloat.

Positioning

Where we sit in the market.

Franchises

24/7 coverage and financing, but generic service, high prices, rotating techs.

Solo trades

Personal and inexpensive, but limited capacity, inconsistent professionalism, spotty insurance.

Oak & Anvil

Founder‑led, multi‑trade, licensed crews with modern dispatch and communication, priced mid‑to‑high for reliability and craft.

Economics

Revenue model & pricing anchors.

Service & repair

Dispatch fee: $89–$129, credited to repair.
Labor: $125–$185/hr depending on trade.
Flat‑rate menus for common jobs to increase trust and speed.

Projects & memberships

Remodel, site work, and marine projects priced for 50–60% gross margin.
Shield Plan memberships at $199–$399/yr increase recurring revenue and retention.
Goal: 100–200 members across both metros by Month 18.

Go‑to‑market

Go‑to‑market: first 12 months.

Foundation (Months 1–3) — form operating entity, secure GC exam date, bind GL/WC/auto, launch website, foundational partnerships with industries friends/family and Google profiles for both metros.
Paid search & local SEO (Months 3–9) — invest $1–2K/month in Google search and Local Services Ads; build geo/service landing pages and track booked jobs.
Scale Partnerships (Months 6–12) — target property managers, HOAs, and marinas with trial work orders and building‑level Shield Plans.

Roadmap

12–24 month milestones.

Months 1–3 — licensing path, initial crew recruiting, first vans and tools, initial paid jobs.
Months 4–6 — GC license active; revenue run‑rate of $40K–$60K/month.
Months 7–12 — two profitable multi‑trade crews; 10+ Shield members.
Months 12–18 — 100+ Shield members.
Months 18–24 — expand marine & site work, add 1–2 crews, target $1.5M–$3M run‑rate with positive EBITDA.

Capital

Capital plan & use of funds.

We expect to invest roughly $150K–$300K over 12–18 months to launch in both metros with two multi‑trade crews.

Licensing, legal, compliance: $10K–$20K
Insurance & bonding: $20K–$40K
Vehicles & tools: $50K–$110K
Marketing & brand launch: $20K–$40K
Ops & overhead: $10K–$20K
Working capital & payroll buffer: $40K–$70K

Primary funding is internal capital from existing ventures, with optional SBA/equipment financing to accelerate fleet and acquisitions.

Close

Why now, why us.

Florida’s climate, housing stock, and labor dynamics create durable hard‑services demand.
Oak & Anvil combines senior operating experience with real trade leadership and a distinctive brand.
We’re starting in two metros we know personally, with a plan to prove the model before scaling.
With disciplined execution, this becomes a multi‑metro, $10M+ revenue engine throwing off stable cash.

Next steps: align on launch budget, finalize Florida GC licensing path, and green‑light the first 90‑day customer‑acquisition sprint.